Lutheran Men in Mission’s 2022 Strategic Goals with Key Deliverables
Reach Boldly:
LMM will capitalize on our unique, distinctive mission.
Outcome: In 2022 LMM will create and implement a marketing/ branding plan across all
platforms to better reach our audience.
Reach More:
LMM will increase participation in our experiences and use of our resources from our traditional audience.
Outcome: In 2022 LMM will identify, recruit, and equip 50 new volunteers to serve as
leaders and/or congregational contacts. Assuming success this will mean that LMM will
reach through these volunteers approximately 350 men who have previously not been
part of our ministry.
Reach Wide:
LMM will intentionally reach and disciple younger, more diverse, and unreached men to be bold, daring followers of Jesus Christ.
Outcome: In 2022 LMM will identify, recruit, and equip at least 10 leaders and/or
congregational contacts from and for this audience as we intentionally seek to minister to
this important demographic.
Reach Generously:
LMM will achieve financial sustainability.
Outcome: In 2022 LMM will grow support for LMM through regular giving, implementation
of an enhanced major gifts program, and planned giving strategy. With the goal of
securing $250,000 for the fiscal year